Cole Haan
Cole Haan joined the list made by USA Today. It was about companies in danger in 2018! This luxury footwear brand has attempted to ride the athletic shoe craze by diving into sporty shoes. Now owned by Apax Partners, it was once owned by athletic shoe giant Nike. Now, it has to deal with competing against its former parent company. USA Today says that things have yet to improve for the brand.

Cole Haan
Charlotte Russe
Charlotte Russe is busy with liquidation and store closings. In February 2019, it applied for Chapter 11 bankruptcy protection and planned to shut down 94 stores. However, this number soon grew to 500 stores across the States, which CNBC reports is the result of a liquidator winning the court auction. Its stores were primarily situated in malls, which is yet another factor in its poor performance.

Charlotte Russe